In 2022, within eCommerce trends, in addition to confirmations such as augmented reality and omnichannel, one trend, which is constantly growing, is that of the Socialcommerce: the page on social media becomes the shop window, offering complete outfits, worn in everyday situations (at the restaurant, the park, the office), but able to evoke the glamour of the catwalks, provoking an irresistible urge to buy.

 

eCommerce breaks down the space in which it was confined, amplifying, exponentially, brand visibility to attract new customers again and again.

 

Another trend, rewarded by the market, is to offer new payment methods that, using the evergreen lever of rationalizing spending (#buynowpaylater), allow the customer not only to buy in installments without interest, but also, with an important loyalty effect, to plan more purchases throughout the year.

Bcame looks, with attention, at these market evolutions, proposing increasingly customized and integrated technological solutions, thanks to the quantity and quality of established partnerships, which manage to meet every business need.